The concept of branding and design date back to the beginning of time, before humans even walked the earth. From the monarch butterfly’s spotted wings to the Bengal tiger’s stripes, branding is nature’s way of organizing the complex world, using simple visuals to communicate a distinct and consistent message. 

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When Matchstick first began building brands in 2008, brands were mostly visual. To this day, the visual components of the most iconic brands spur instant recognition. But branding began to evolve, incorporating all five senses to become much more immersive. Experiential brands. This is what we create. This is what creates the spark.